Mr Vegas unveiled as the new title sponsor for the Grand Slam of Darts and Nordoc Darts Masters
In a significant move for the Malta-based operator, Mr Vegas, which is owned by leading casino operator Videoslots, has walked onto the oche as the new title sponsor of the PDC’s Grand Slam of Darts.
Mr Vegas will also become the title sponsor of the popular Grand Slam of Darts and Nordic Darts Masters events as part of this multi-year agreement, and has agreed to a series of ‘Mr Vegas Darts Nights’ with the PDC across the UK to connect players and fans with darts icons.
Mr Vegas has increased its awareness in the UK and the Nordics as part of its goal to become one of the most beloved and approachable casino brands.
The Mr Vegas Grand Slam of Darts will be held from November 11 to 19, 2023, at Aldersley Leisure Village in Wolverhampton, and will feature former champions such as darts legend Phil Taylor and Michael van Gerwen, three-time winner Gerwyn Price, and last year’s victor, Michael Smith, who also won the 2023 PDC World Darts Championship.
The next Mr Vegas Nordic Darts Masters will be held in Copenhagen, Denmark, in June 2024 as part of the PDC’s World Series of Darts global tour.
Both tournaments are broadcast live on television, with the finals being broadcast in the United Kingdom and several other countries.
Ulle Skottling, Deputy CEO at Mr Vegas, said: “This partnership comes at the right time for us, and to be the title sponsor at two of the biggest darts events in the world is a huge opportunity for Mr Vegas.
“We believe our brand has a great connection with the sport, bringing ‘that Vegas feeling’ to darts and are thrilled to see Mr Vegas associated with the sport on a global scale.”
PDC Chief Executive Matthew Porter added: “Mr Vegas is one of the casino industry’s up-and-coming operators and we are delighted that they will be sponsoring two of the best PDC events in the calendar in a multi-year exclusive partnership.
“We look forward to seeing the Mr Vegas brand up in lights in Wolverhampton.”