Betfred to support Macmillan Cancer again for the 2023 World Matchplay.

Betfred’s charitable engagement during the World Matchplay and Women’s World Matchplay in Blackpool next week will once again benefit Macmillan Cancer Support.

The Betfred World Matchplay and Betfred Women’s World Matchplay will return to the Winter Gardens from July 15 to 23.

Betfred, the event’s title sponsor, yearly supports a charity through fundraising activities at the event, and will once again support Macmillan Cancer Support, having donated £35,428 to the cause a year ago.

Betfred will give £50 to charity for every 180 scored in the Betfred World Matchplay and Betfred Women’s World Matchplay.

They will also pay an additional £10,000 prize if they smash 350 or more 180s in the Betfred World Matchplay, after a massive 367 was landed during last year’s record-breaking event.

Competing players and accompanying celebrities will also have the opportunity to compete in a Nine-Dart Charity Challenge, with £1 donated to the charity for each point scored.

“It’s fantastic for us that we can again back Macmillan Cancer Support at the Betfred World Matchplay,” said Betfred boss Fred Done.

“They’re a fantastic charity and it’s going to be great to cheer every 180 during the week and watch everyone involved in the Nine-Dart Charity Challenge.”

Betfred have also supported Parkinson’s UK and The Stroke Association through their previous charity support at the Betfred World Matchplay.

“Betfred’s backing of Macmillan Cancer Support will provide a valuable donation to an important charity from this year’s events in Blackpool,” said PDC Chief Executive Matt Porter.

“The Betfred charity activity is always well-supported by players and fans alike in Blackpool, and having seen the 180s record smashed at last year’s event it’s a challenging total for this year’s stars to target!”