PDC announce Paddy Power as the new World Championship sponsor bringing Cazoo’s deal to an early end.

Paddy Power has been named the next title sponsor of the PDC World Darts Championship beginning in 2023/24.

The Irish bookmaker will sponsor the sport’s main event for the first time, after troubled car dealer Cazoo, whose multi-year partnership was abruptly terminated due to financial difficulties.

Paddy Power has already sponsored the World Grand Prix and Champions League of Darts and will use its infamous marketing skills to raise the sport to new heights.

The 2023/24 World Darts Championship will be held at London’s Alexandra Palace from December 15 to January 3, with 96 players competing for the Sid Waddell Trophy and a prize fund in excess of £2.5 million.

The event will be sponsored for the following three years by Paddy Power.

Speaking about the exciting new partnership, Paddy Power’s Michelle Spillane said: “When we agreed to step up to the oche with the PDC as new sponsors of the World Darts Championship, we knew we’d hit the bullseye. This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.”

“Getting stuck into a sponsorship as iconic as the World Darts Championship at Alexandra Palace is hugely exciting for our brand, and we can’t wait to make our mark…maybe just not directly on the pro players!”

PDC Chief Executive Matt Porter added: “We’re delighted to welcome Paddy Power back to darts as our new title sponsors of the World Darts Championship – a deal which they’ve announced in their typically unique fashion with the help of some of our biggest stars.

“The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event which is already the highlight of the festive sporting period.”