Cazoo to become the title sponsors of the PDC World Darts Championship
The World Darts Championship, as well as the UK Open, Players Championship Finals, and Masters, will be sponsored by Cazoo, Europe’s biggest online vehicle store.
The new multi-year arrangement extends Cazoo’s relationship with the PDC to eight significant PDC tournaments, and builds on Cazoo’s successful previous partnership with the PDC as title sponsors of the World Cup of Darts, European Championship, and Grand Slam of Darts, which began in 2021.
Cazoo is also the title sponsor of the upcoming Premier League, which kicks off in February and runs for four months, with stars such as World Champion Peter Wright, reigning champion Jonny Clayton, and world number one Gerwyn Price competing in arenas across the United Kingdom, Ireland, the Netherlands, and Germany.
The World Darts Championship, UK Open, Players Championship Finals, and Masters will all be part of the new arrangement, which kicks out in March with the Cazoo UK Open at the Butlin’s Minehead Resort, live on ITV4, when James Wade defends the championship he won in the multi-board event in 2021.
The top 64 players from the 2022 Players Championship Order of Merit will compete in the Cazoo Players Championship Finals in Minehead in November, before the Cazoo World Darts Championship takes place at Alexandra Palace in December, with 96 players from around the world competing in the sport’s biggest event. The Masters will be sponsored by Cazoo starting in January 2023, when the world’s top 24 players compete over three days at Milton Keynes’ Marshall Arena.
Change to the stage at the World Championship
“Cazoo’s partnership with the PDC has already seen their brand receive huge worldwide exposure and this new multi-event deal will extend their sponsorship to four of our biggest and most prestigious events,” said PDC Chief Executive Matt Porter.
“The World Darts Championship attracted huge global attention across the festive period and remains our sport’s flagship tournament, with attention already turning to the 2022/23 event only days after Peter Wright lifted the Sid Waddell Trophy!
“When you ally the success of that event to the hugely popular UK Open, Players Championship Finals and Masters events which Cazoo are also now backing, this is another big boost which follows the recent announcement of prize money on the PDC circuit increasing to over £15 million.
“We look forward to continuing to work with Cazoo over the coming years to maximise the biggest sponsorship in darts history and continue our global growth.”
Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re excited to extend our partnership with PDC and Matchroom to include the world-famous World Darts Championship. This deal will grow our audience as we continue to build Cazoo into a household brand and deliver the best car buying and selling experience across the UK and Europe.”