Chris Dobey joins Target after leaving Unicorn.

The 2023 Masters Champion has signed with Target at his beloved St James’ Park, the stadium where Newcastle United FC plays. He is the newest international superstar to join Target’s impressive stable, which also includes elite performers like Rob Cross, Nathan Aspinall, Raymond van Barneveld, and 16-time World Champion Phil ‘The Power’ Taylor.

On Sunday, September 3, during the Players Championship in Barnsley, Dobey will debut his brand-new Generation 1 Target darts and shirt line before they go on sale to the public on September 19.

The 33-year-old, who was born in Bedlington, Northumberland, has always supported the Magpies and has gained a devoted following since going pro in 2015.

Dobey has surged into the top 20 of the PDC World Rankings this year and is a player to watch in the global scene after winning his first major title, the 2023 Masters Champion, in January.

Chris Dobey said: “It’s a really special moment to be signing for Target Darts on transfer deadline day, especially at the home of Newcastle United, my boyhood football club. I’ve had some amazing moments watching Newcastle play here and this is another special moment to add to the list.

“I’m really happy with the quality of the new dart and have enjoyed the whole design process with the Target team. They feel great to throw and I’m looking forward to showing the fans what I can do with them this weekend and beyond.”

Target Darts Managing Director James Tattersall added: “We believe that the best players in the world deserve the best darts in the world and are we’re honoured that Chris has put his trust in us and agreed to join the team.

“We pride ourselves on creating the best equipment for the best players and have been following Chris’s talent and career for a long time. His approach to professional darts is unique and his values align with ours.

“We look forward to working together to help him bring home a lots more major titles in the years to come.”