The PDC announced a multi-tournament sponsorship deal with car giant Cazoo.
The Grand Slam of Darts, World Cup of Darts, and European Championship will be sponsored by Cazoo, the UK’s top online vehicle shop, which makes ordering a car as simple and smooth as buying any other goods online today.
The three high-profile darts events will feature prominent Cazoo branding on the stage, players’ shirts, in the playing arena, and on interview backdrops as part of a new multi-year deal with the Professional Darts Corporation (PDC), with extensive live TV coverage through Sky Sports and global broadcasters.
The Cazoo World Cup of Darts will be held in Jena, Germany, from September 9 to 12, with 32 countries competing in two-player teams. The Cazoo European Championship, which will be broadcast live on ITV4, and the Cazoo Grand Slam of Darts, which will be broadcast on Sky Sports, will be two of the highlights of the Autumn darting season.
Cazoo has also expanded its partnership with the World Snooker Tour (WST), adding the Masters, the UK Championship, and the Champion of Champions to its current snooker portfolio, which includes the Players Championship, Tour Championship, and World Grand Prix.
On The Deal
Alex Chesterman OBE, Founder & CEO of Cazoo said: “We are excited to be expanding our partnership with Matchroom to launch the Cazoo World Cup of Darts, Cazoo Grand Slam of Darts and Cazoo European Championship with the Professional Darts Corporation later this year and to be extending our deal with the World Snooker Tour to launch three additional Cazoo snooker tournaments.
“This wider partnership with Matchroom will help to further grow our audience as we build Cazoo into a household brand and continue to deliver the best car buying experience to darts and snooker fans across the UK and Europe.”
Barry Hearn OBE, President of Matchroom said: “It’s fantastic to have a brand like Cazoo involved with us in both snooker and darts and we have thoroughly enjoyed working with Alex and his team, who have proven to be creative and innovative partners.
“We are now partnering with Cazoo on nine of the most prestigious tournaments and eagerly-awaited events on the snooker and darts calendars as well as for FishOMania. We look forward to introducing the Cazoo brand to our loyal fanbase and to a long and productive relationship.”